Tuesday, October 23, 2007

_Final Map Image Captures_

Slim's Office and Elevator to Meeting Place and Table

The design for Slim's office was conceived around the notion of Power as an engulfing and controlling force. To reinforce this idea, I thought it appropriate to slice the office space, and provide Slim with a thin 'line of vision' to the meeting place below, emphasizing the constant surveillance and control that he demands. The whole atmosphere is very stark, and the colours are muted and washed out - a very bland environment that runs almost contradictory to the preconceived idea that Power signifies lavishness. I believed that it would be interesting to explore Slim's more intimate areas, the office where he spends most of his time, as a retreat from the hectic business transactions - a quite area for him to observe and reflect.




The elevator from Slim's office to the meeting space is colored bright red: an accent to the harsh and unaccommodating office block, as for me, red signifies power, strength and also a certain passion that is both aggressive and refined.







Rata's Office and Elevator to meeting place and dining table






The idea for Rata's office was very much inspired by the way he treated and responded to his power. While Slim flaunts his authority, and uses it as means to further his influence, in the form of constant surveillance, and assume almost a predatoriness compulsion, Rata keeps himself detached and secluded by choice. Thus I have placed his office far from the bridge, and accessible only by his private elevator. The office provides privacy, so much so, that the outside is not visible from within the office, as the ribbon windows are place too high up - I wanted to emphasis the idea that Rata is almost imposing a sanction against the outside world when he is in his office.



The elevator that takes Rata from his office to the meeting place is a distorted 'C' shape, where the top also acts as a roof, once again cutting off natural light and interaction with the outside.



The meeting area is en plein air, but there is a moving transparent louver that grounds the otherwise disorienting space to the bridge. The table is made up of two individual tables, which are movers initiated when bumped. They move to the middle and the two clients can assume a meeting there. The main concept behind this design, was the respect for individual space - something that two powerful figures would undoubtedly expect - and the union of two powers. Yet the coming together of the two figures is only temporary and based on reserved amicability, as they are distance far from each other, and they never achieve physical contact, nor invite the other over to their side.

Sunday, September 16, 2007

week 1_image captures


Week 1_18 sketch perspectives


Ideas of power_Tata and Slim

The Architecture of Power
- reinforce
-challenge

Slim
Issues relating to power:
-public versus private
-state versus individual
-political use of architecture
-monopolistic qualities/megalomania/ambitious

Slim has been criticized with engaging in monopolistic practices, taking over vital industries in Mexico, and with that, eliminated competition and as a result, hindered development.

Thus, a suitable architectural space would be one that reads as an expression of ruling power, where architecture is seen as a medium of private indulgence, as a symbol of one's longevity and place in history.

Tata
Issues relating to power:
-modest, community oriented, extremely reclusive
-introspective/nationalistic versus global (community)
-individualistic versus community-based

Tata appears to assume a more community-orientated role when excersing his power and influence. Though he makes strategic acquisitions, that do not cry monopolistic, rather, nationalist in perspective.

Perhaps his office space can explore the question: "can architecture become a true cultural force capable of breaking through the status quo" and in Rata's case, push India's industries into the global markets.

Power is in the details: to assume power, one has to accessories, a chair, setting, slogan etc. So perhaps being powerful also denotes a certain feeling of insecurity.

'Design of power and power of design.'

Saturday, September 15, 2007

News Article: Carlos Slim

The Secrets of the World's Richest Man Mexico's Carlos Slim makes his billions the old-fashioned way: monopolies
By DAVID LUHNOW

Carlos Slim is Mexico's Mr. Monopoly.

It's hard to spend a day in Mexico and not put money in his pocket. The 67-year-old tycoon controls more than 200 companies -- he says he's "lost count" -- in telecommunications, cigarettes, construction, mining, bicycles, soft-drinks, airlines, hotels, railways, banking and printing. In all, his companies account for more than a third of the total value of Mexico's leading stock market index, while his fortune represents 7% of the country's annual economic output. (At his height, John D. Rockefeller's wealth was equal to 2.5% of U.S. gross domestic product.)

As one Mexico City eatery jokes on its menu: "This restaurant is the only place in Mexico not owned by Carlos Slim."

Mr. Slim's fortune has grown faster than any in the world during the past two years, rising by more than $20 billion to about $60 billion currently. While the market value of his stake in publicly traded companies could decline at any time, at the moment he is probably wealthier than Bill Gates, whom Forbes magazine estimated at $56 billion last March. This would mark the first time that a person from the developing world held the top spot since Forbes started tracking the wealthy outside the U.S. in the 1990s.

"It's not a competition," Mr. Slim said in a recent interview, fiddling with an unlit Cuban cigar in a second-story office decorated with 19th century Mexican landscape paintings. A relatively modest man who wears ties from his own stores, the mogul says he doesn't feel any richer just because he is wealthier on paper.

How did a Mexican son of Lebanese immigrants rise to such heights? By putting together monopolies, much like John D. Rockefeller did when he developed a stranglehold on refining oil in the industrial era. In the post-industrial world, Mr. Slim has a stranglehold on Mexico's telephones. His Teléfonos de México SAB and its cellphone affiliate Telcel have 92% of all fixed-lines and 73% of all cellphones. As Mr. Rockefeller did before him, Mr. Slim has accumulated so much power that he is considered untouchable in his native land, a force as great as the state itself.

The portly Mr. Slim is a study in contradiction. He says he likes competition in business, but blocks it at every turn. He loves talking about technology, but doesn't use a computer and prefers pen and paper. He hosts everyone from Bill Clinton to author Gabriel García Márquez at his Mexico City mansion, but is provincial in many ways, doesn't travel widely, and proudly says he owns no homes outside of Mexico. In a country of soccer fans, he likes baseball. He roots for the sport's richest team, the New York Yankees.

Admirers say the hard-charging Mr. Slim, an insomniac who stays up late reading history and has a fondness for reading about Ghengis Khan and his deceptive military strategies, embodies Mexico's potential to become a Latin tiger. His thrift in both his businesses and personal life is a model of restraint in a region where flamboyant Latin American business tycoons build lavish corporate headquarters and fly to Africa on hunting jaunts.

To critics, however, Mr. Slim's rise says a lot about Mexico's deepest problems, including the gap between rich and poor. The latest U.N. rankings place Mexico at 103 out of 126 nations measured in terms of equality. During the past two years, Mr. Slim has made about $27 million a day, while a fifth of the country gets by on less than $2 a day.

"It's like the U.S. and the robber barons in the 1890s. Only Slim is Rockefeller, Carnegie, and J.P. Morgan all rolled up into one person," says David Martínez, a Mexican investor who lives in Manhattan.

Monopolies have long been a feature of Mexico's economy. But in the past, politicians acted as a brake on big business to ensure that the business class didn't threaten their power. But political control faded in the 1990s with the privatization of much of the economy and the slow death of the Institutional Revolutionary Party, which held power for 71 years until 2000.

"It is surprising how big companies have captured the Mexican state. This is a risk to our democracy, and is suffocating our economy," says Eduardo Perez Motta, the country's antitrust chief.

As the face of the new elite, Mr. Slim presents an acute challenge for the country's young president, Felipe Calderón. He must decide whether to try and rein in Mr. Slim despite the mogul's standing as the country's largest private employer and taxpayer. Congress routinely kills legislation that threatens his interests, and his firms account for a chunk of the nation's advertising revenue, making the media reluctant to criticize him.

During the past few months, Mr. Calderón has looked to cut a backdoor deal with Mr. Slim. In a series of face-to face meetings -- the details of which have surfaced for the first time -- the president has tried to convince Mr. Slim to accept greater competition, according to people familiar with the talks. The government holds an important card: Mr. Slim can't offer video on his network -- a big potential market -- without government approval.

But even some within Mr. Calderón's camp privately say the closed-door talks play into Mr. Slim's hands by letting him circumvent the country's regulators, underscoring the weakness of Mexico's democratic institutions. Unless Mr. Calderón extracts big concessions from the mogul, they say, he may become too powerful to control. For his part, Mr. Slim says that his companies are "in constant contact" with regulators, but played down the notion of a secret negotiation.

A talkative man who is generally avuncular but who can easily lose his temper, Mr. Slim rejects the monopolist label. "I like competition. We need more competition," he says, sipping a Diet Coke. He stressed that many of his companies operate in competitive markets, and pointed out that Mexico accounts for only a third of sales at his cellphone company América Móvil SAB, which has clients from San Francisco to Sao Paolo.

Mr. Slim's strategy has been consistent over his long career: Buy companies on the cheap, whip them into shape, and ruthlessly drive competitors out of business. After Mr. Slim got control of Telmex in 1990, he quickly cornered the market for copper cables used by Telmex for telephone wires. He bought one of the two main suppliers and made sure Telmex didn't buy any cable from the other big supplier, eventually prompting the owners to sell the company to him.

His control of Mexico's telephone system has slowed the nation's development. While telephones have long been standard in any American home, only about half of Mexican homes have them. Only 4% of Mexicans have broadband access. Mexican consumers and businesses also pay above-average prices for telephone calls, according to the Organization for Cooperation and Economic Development.

Mr. Slim agrees that many industries in Mexico are dominated by big companies. But he sees no harm as long as they offer good service and prices. "If a beer in Mexico costs 1 peso and in the U.S. it costs 2 pesos, then I don't see the problem," he says.

Despite countless measures over the years that show his companies charge high prices, Mr. Slim steadfastly rejects that notion. During an interview, he orders an aide to fetch his own telephone bills. "See? We charge $14 per month for basic phone rental, cheaper than the U.S.," he says, pulling up a seat next to the reporter. That may be so, but additional fees in Mexico make most phone bills more expensive than in the U.S. Mr. Slim's total phone bill at his own house was a whopping $470 last month. "I have a lot of maids and my sons make calls," he says.

Mr. Slim says his success comes from spotting opportunity early, something he learned in part from reading futurist writer Alvin Toffler, who wrote the best-seller "Future Shock" in the 1970s, and who sends the mogul manuscripts to review. Pulling a dog-eared copy of Mr. Toffler's last book, "Revolutionary Wealth," Mr. Slim leafs through it and shows off his comments in the margins. "Some of his numbers were out of date," he mutters.

Mr. Toffler says he first met Mr. Slim on a trip to Mexico in 1993. Mr. Slim approached him after a speech, surrounded by his family and carrying one of Mr. Toffler's books, heavily underlined. The two have been friends ever since. "If you didn't know he was the richest guy in the world, you'd just think he was a likeable and intelligent guy," says Mr. Toffler.

The fifth of six children, Mr. Slim was born wealthy. His father, Julian Slim, made his fortune on a general store in downtown Mexico City called "The Orient Star." His father died when Mr. Slim was only 13.

Early on, Mr. Slim showed an aptitude for numbers that would help his career. He taught algebra at Mexico's largest public university while finishing his thesis, titled "Applications of Linear Theory in Civil Engineering." His love of numbers also drew him to baseball, a lifelong hobby. "In baseball...numbers talk," he once wrote. Even today, he enjoys discussing baseball, telling a reporter that slugger Barry Bonds should be remembered more for his walk ratio than his home runs.

After college, Mr. Slim and some friends became stockbrokers in the country's fledgling market. Trading by day and playing dominoes by night, the clique became known as "Los Casabolseros," or "The Stock Market Boys." Despite the success, friends say Mr. Slim, less of a party boy and more private than the rest, wanted to run companies rather than trade. "He never liked money as much as the rest of us. He just wanted to be a good businessman," says Enrique Trigueros, one of the casabolseros.

Mr. Slim soon got his chance. After turning around a soft-drink company and a printing firm in the late 1960s and mid 1970s, he made his first big move in 1981, buying a big stake in Mexico's second-biggest tobacco company, Cigatam, maker of Marlboro cigarettes in Mexico. The company generated the cash Mr. Slim needed to go on a buying spree.

A good time to buy came in 1982, a year that would shape Mr. Slim's destiny. That year, the collapsing price of oil threw Mexico into a tailspin. When departing president José López Portillo nationalized Mexico's banks, the traditional business elite feared the country was becoming socialist, and ran for the exits. Companies were selling for as little as 5% of their book value. Mr. Slim picked up dozens of leading firms for bargain-basement prices, a move that paid off when the economy recovered in the following years. He bought Mexico's largest insurer, Seguros de México, for $44 million. Today, the company is worth at least $2.5 billion.

"Countries don't go broke," an unflappable Mr. Slim told friends at the time. Indeed, Mr. Slim always says his inspiration to invest during the downturn came from his father, who bought out his partner in their general store during the worst days of the 1910-1917 Mexican revolution -- a bet that made his father a fortune when the fighting ended.

Mr. Slim still spots good values. From 2002 to 2004, he amassed a 13% stake in bankrupt carrier MCI, later selling it to Verizon Communications Corp. for $1.3 billion. "He has never overpaid for anything," says Hector Aguilar Camín, a historian and friend. While the pair were on holiday in Venice, Mr. Slim once haggled with a store owner for several hours to get a $10 discount on a tie.

Despite his abilities, many here believe his biggest break was the rise to power in 1988 of Carlos Salinas, a Harvard-educated technocrat bent on modernizing the country. The two men had struck up a friendship in the mid-1980s, and Mr. Salinas spoke of Mr. Slim as the country's brightest young businessman. Local wags dubbed the pair "Carlos and Charlies," after a popular local restaurant chain.

Under Mr. Salinas, hundreds of state companies were sold, including Telmex in 1990. Mr. Slim, together with Southwestern Bell and France Telecom, won the bid over one of his closest friends, Roberto Hernandez, who got together with GTE Corp. Mr. Hernandez later suggested the auction was rigged, something both Mr. Slim and Mr. Salinas have long denied. Regardless of whether there was favoritism in the sale of Telmex, the privatization process created a new class of super-rich in Mexico. In 1991, the country had two billionaires on the Forbes list. By 1994, at the end of Mr. Salinas's six-year term, there were 24. The richest of them all was Mr. Slim.

In retrospect, it is easy to see why Messrs. Slim and Hernandez considered Telmex a prize worth losing their friendship. Although countries like Brazil and the U.S. broke up state monopolies into a number of competing firms, Mexico sold its monopoly intact, barring competition during the first six years. And while countries like the U.S. initially barred local "baby bell" carriers from offering long-distance and cellular service in their same area, Telmex got to do all three at once, and across the entire country. Indeed, it won the only nationwide cellular-telephone concession, while rivals had to settle for concessions that were limited to certain regions. When competition was allowed in long distance, foreign carriers were limited to a minority stake in the fixed-line business. Mexico didn't even bother to set up a telephone regulator until three years after the sale.

Dan Crawford was one of those who took on Mr. Slim and lost. In 1995, the California native became chief operating officer of Avantel, a long-distance company partly owned by MCI and the bank of Mr. Hernandez, Mr. Slim's erstwhile friend. Avantel spent around $1 billion building a new network, but it soon ran into trouble trying to connect to Telmex's network -- something it needed to complete calls to and from Telmex clients. Telmex executives simply ignored phone calls or failed to turn up for meetings, Mr. Crawford recalls.

When Telmex did connect the calls nearly a year later, the price was so high that Avantel paid 70 cents of every dollar it made to Mr. Slim's company, according to Mr. Crawford. When Avantel took Telmex to court for monopolistic practices, Telmex responded by asking a judge to issue an arrest warrant for Avantel's top lawyer in Mexico, Luis Mancera, on trumped up charges, Mr. Crawford says. Mr. Slim confirms the story, but says a Telmex lawyer acted rashly, and that the judicial proceeding was dropped. Mr. Mancera declined to comment.

"Slim is very aggressive," says Mr. Crawford, who recently retired from MCI. Avantel eventually defaulted on its debts in 2001, much of which were scooped up by Mr. Slim and later sold for a profit. Avantel was sold recently to another Mexican firm for $485 million -- a fraction of what it invested in Mexico.

For his part, Mr. Slim says Avantel and others mistakenly focused on the long-distance market, which was in decline, rather than wireless, which was growing.

It hasn't been much easier taking on Mr. Slim in the wireless market either. In 2004, Spain's Telefónica SA began selling handsets at a loss here to build market share. But it soon realized that tens of thousands of phones were purchased but never used. According to a case currently at Mexico's antitrust agency, Telefónica says that Telcel distributors bought the phones to keep them off the market, in some cases swapping the phone's existing chip with their own and reselling the handset.

When asked about this practice, Mr. Slim says "It could be. That happens to all of us. If you sell something for $50 or $20 that costs $100, someone's going to buy it." His spokesman and son-in-law, Arturo Elías, says the distributors acted without Telcel's knowledge.

Attempts to regulate Mr. Slim's companies have largely failed over the years. Mexico's telephone regulator, Cofetel, was so weak in the 1990s that Telmex's rivals dubbed it "Cofetelmex." When the regulator did try to act, Mr. Slim's lawyers blocked it in the country's Byzantine courts.

The Telmex chief also had friends in high places. Vicente Fox, Mexico's first opposition president when he won in 2000, tapped a former Telmex employee, Pedro Cerisola, to be his minister of communications and transport. During his tenure, Mr. Cerisola rarely moved against Telmex, say executives from rival telephone companies. Mr. Cerisola declined to comment.

Using money from his telephone empire, Mr. Slim has expanded into Latin American markets as well as new industries in Mexico. His cellphone company América Móvil has 124 million customers and operates in more than a dozen Latin American nations. In Mexico, he has focused on industries that depend on government contracts. His new construction company, Ideal SAB, is currently bidding to run some of Mexico's biggest highways. His new oil-services company recently built the country's biggest oil platform.

Some of Mexico's business leaders say in private that they feel Mr. Slim has grown too greedy. The death of his wife, Soumaya, from kidney disease in 1999 left him without an anchor, says Mr. Trigueros, Mr. Slim's friend from his stockbroker days. "She was a special woman, the kind who keeps a guy in line. Nowadays, he only has business to think about," he says.

Mr. Slim's empire is so vast here now that doing business without him can be difficult. Two years ago, Hutchison Port Holdings and U.S. railroad Union Pacific teamed up to bid on a $6 billion port and railway in Baja California to compete with Long Beach port. But Mr. Slim felt the project had been arranged behind closed doors and was against the idea of the country's biggest project going to foreigners. He made his feelings known to the Baja California governor and the project was stalled. Mr. Slim has since worked to put together a rival consortium, which includes Mexican rail company Grupo Mexico and U.S. railroad Burlington-Northern. He says his potential bid is a better option for the country because the railroad will run along Mexico's north and help spur development. Union Pacific and Hutchison both declined to comment.

Mr. Slim has recently given more money to philanthropy, but he has often said his most important legacy is his family. In 2000, a few years after heart surgery, he put his sons and sons-in-law in charge of his businesses. He also started a group called "Fathers and Sons" that invites Latin American billionaires and their heirs for annual meetings, where they sip fine wines and attend seminars like "How to Run a Family Business."

There is no obvious successor to the patriarch's empire. That gives some Mexican officials hope that one day the state can regulate his companies. Says one high-ranking official: "When Slim dies, we can finally regulate his kids."

Source: http://online.wsj.com/article/SB118615255900587380.html?mod=home_we_banner_left

News Article: Zhang Yin

Thanks to Mao, Zhang Yin's a billionaire: The revolutionary leader transformed women's lives, but China still has a long way to go

Will Hutton
Sunday October 15, 2006
The Observer

It was one of China's proverbs that Mao loved to quote; women, he would say, hold up half the sky. But until the communist revolution of 1949 the Chinese had not meant it. The Chinese imperial system, famously, had been one of the most anti-feminist societies on Earth. Women had no rights, existing only to have babies and please men, the richer forced to hobble and disfigure themselves by binding their feet from birth to affirm their essential purpose - decorative daintiness.

But last week it was reported that China's richest billionaire is now a woman - 49-year-old Zhang Yin is worth a cool $3.4bn (£1.8bn). The tycoon is the world's richest self-made woman, having built China's largest paper recycling business, Nine Dragons Paper, which was floated on the Hong Kong stock market just six months ago. She seems an eloquent symbol of the new China; a capitalist whose success and wealth was unthinkable before Deng Xiaoping freed China from the embrace of Maoism in 1978. It is capitalists such as her who are proof that paradoxically it is communist China that is home to the globe's most vigorous capitalism. And she is a woman.

In China, though, beware. Nothing is quite what it seems. Zhang Yin owes her success both to pro-market Deng Xiaoping and ardent communist Mao. As the eldest daughter of a family with eight children, her expectation before the communist revolution would have been to grow up illiterate before becoming her husband's chattel. Mao's radical egalitarianism may have given China the murderous mayhem of the Cultural Revolution. But he also transformed the role, expectations and education of women.

In 1949 female illiteracy in rural China was 99 per cent. In 1976 when Mao died it was 45 per cent and today it is 13 per cent. One of Mao's first acts was to give women the same rights in divorce as men, and for all his other barbarism he consistently championed the equality of women.

China is still a sexist society, but compared with the rest of Asia it is light years ahead. Female illiteracy in rural India, for example, is still 55 per cent. The change has gone deep into the marrow of Chinese society. One survey recently revealed that Chinese girls between 16 and 19 name becoming president, chief executive or senior manager of a company as their top career choices; Japanese girls between 16 and 19 say they want to become housewives, flight attendants or child-care workers. One of China's most formidable economic and social resources has become its women.

As the daughter of an officer in the People's Liberation Army, Zhang Yin also understands the corrupt and controlling pathology of Chinese communism well - and has understood the imperative to keep ownership and direction of her company as distant as possible from Beijing. In China the party controls, or has the capacity to control, everything; the number of companies forced into decline or even bankruptcy because they were compelled to support party aims - bailing out an endemically loss-making company to protect jobs or buying a state-owned company at an astronomic price to feather the nest of a senior official - is beyond counting. Indigenous Chinese capitalism is a form of hit-and-run guerrilla economic warfare in a constant battle with the world's greediest and most corrupt officialdom. Survival depends upon paying tribute. It is no accident that two thirds of China's six million private businesses are owned and run by ex-communist officials. Almost every private businessperson in China is either a party member or applying to join.

Zhang has avoided much of that - courtesy of Hong Kong, a Taiwanese husband and managing to get out of China in the months after Tiananmen Square when repression was at its height and the prospects for any kind of private enterprise seemed nil. Her cleverest moves were her first; incorporating her company in Hong Kong in 1985 and then marrying a Taiwanese with a non Chinese passport. In exile in Los Angeles in 1990 the pair founded America Chung Nam - a company specialising in scrap paper brokerage as she had been doing in Hong Kong.

Scrap paper is one of the few industries the party considers non-strategic and which it indulges - another smart choice for an ambitious woman. In December 1991 the Soviet Union collapsed, and in January 1992 the ageing Deng Xiaoping declared in a tour of Guangdong, China's most pro-capitalist province, that as international communism was dead the only way for Chinese communism to survive was to embrace pro-market reform. In particular it should welcome inward investment from foreign companies with know-how and technology. It was glorious, he said, to be rich.

There was an avalanche of inward investment, including America Chung Nam building a paper and board mill in the very same Guangdong- a foreign investor even if owned by a Chinese living abroad. After all, China's booming exports would need to be wrapped in paper and paperboard. Guangdong's exports have grown phenomenally; so have sales of paper and board.

And six months ago Zhang Yin and her husband cashed in - floating their shares not in one of China's stock markets on the mainland, but in Hong Kong. Here a private company can keep its distance from the party; if there is a dispute with the communists it gets settled in Hong Kong's still independent legal system - legacy of the British - and not in one of the mainland's rigged courts.

The extent of China's reform, and its subsequent growth, is stunning. It is also true that Ms Zhang could not have made her money if China had not opened to the world. But nobody should believe that somehow her fortune means that China has made the full transition to capitalism. Rather she has exploited the system's fault lines. This remains a one-party state, in which every institution - from the media to its companies - is constructed to sustain its monopoly of power.

Entrepreneurs such as Zhang Yin only succeed if they find ways around the system; they can only push the economy so far. One day the party will have to let go properly. The issues are only how and when.

http://observer.guardian.co.uk/comment/story/0,,1922797,00.html

News Article: Ratan Tata

INTERVIEW WITH INDIAN INDUSTRY MOGUL RATAN TATA

"We Indians Have to Struggle to Catch Up"

When Ratan Tata took over the helm from his uncle 16 years ago, the conglomerate resembled an opaque jungle of companies. He rebuilt, tore down, expanded and forged a powerful holding company out of the general merchandise store with its approximately 300 individual companies. That holding company today functions primarily in seven areas, including steel, automobile production, information technology, telecommunications and energy.

Anyone who travels through India encounters the name everywhere they turn. Tata -- it is the TelekomSiemensSAPVolkswagenThyssenKrupps of India. The business volume grew from $4 billion annually in 1991 to more than $22 billion today. Additionally, about two thirds of Tata holding company shares have been placed in non-profit foundations. In fact, Ratan Tata leads the business in keeping with his family's values: modest, community oriented, extremely reclusive.

At the beginning of April, Tata finally completed its $11.3 billion (€8.45 billion) takeover of British-Dutch steel giant Corus, a deal which had been in the works since last autumn. The move instantly catapulted the company to fifth place in the internationally booming steel business -- and Chief Executive Tata into the limelight of public interest. Recently there was a rumor that he was planning to spend additional billions to snap up a large portion of Deutsche Telekom's IT business unit, T-Systems.

SPIEGEL: Mr. Tata, the purchase of Corus is the largest ever takeover of a foreign firm by an Indian company. Was this just a business deal, or -- as many observers have suggested -- a symbol of India's growing influence?

Tata: It is primarily a strategic acquisition. Corus offers us a good springboard for entry into the European market. It enables us to achieve a global scale. And most important: Corus employees are similar to ours and used to producing our kind of top quality products. All things considered, it was a very good expansion of our steel business. And even if I don't see the deal symbolically -- maybe it shows that an Indian company now not only wants to play an important role in India, but also seeks to be a global player.

SPIEGEL: It turned out to be an expensive move. Was Corus worth that much?

Tata: Those who accuse us of having paid too much are passing judgement too quickly. Of course in the end we paid more than we wanted to. But neither we nor our negotiating partners at Corus drove the price up. Rather, hedge funds got involved and our Brazilian competition suddenly entered the bidding. But I did not see any alternative to Corus. And I still believe that we can benefit from the many synergies that exist.



SPIEGEL: ... who ask: What happens to Tata if the demand for steel collapses and worldwide prices again take a dive?

Tata: It is our responsibility to ensure that something like that does not happen in the first place. You know, a few years ago in India the automobile market collapsed. At the time, we didn't lose any of our market share, but that part of our business shrank by about 40 percent. We were unable to shut down any factories or to lay anyone off. We just sat there and bled. It was the most frustrating period in my whole life. And while we were restructuring, we also needed money, but hardly anyone was interested in Tata shares. Even our holding company had to jump in. Today a share is worth more than 13 times as much -- an argument that I hope will also convince the skeptics in the steel business.

SPIEGEL: For the very first time, Indian companies last year spent more on acquisitions abroad than foreign companies invested in India. It seems that India, despite a population of over 1 billion, is becoming too small for its own companies.

Tata: Actually, we have invested more within India than abroad. But there is indeed a perception that the opposite is true. Many of our domestic projects are unfortunately sitting around waiting for political approval. And I ask you: How much time would it take in India before we would be given the green light to take over a company as large as Corus?

SPIEGEL: Tata isn't just involved in the steel business. It still controls a conglomerate of about 100 unique enterprises. How does all that fit with the internationally dominant management philosophy of concentrating on a core business?

Tata: In the early 1990s we slimmed down significantly and now we only have seven, clearly defined business segments. Within each segment, operations can be streamlined. And we have done that. But ultimately these are really very unique segments. I cannot see how our chemical sector could meld with our auto sector.



SPIEGEL: Already, one third of Tata's turnover comes from abroad. What is still Indian about your company?

Tata: Actually, we have always looked very much within. Moving to export some of our products was our only expansion. It was only two or three years ago that we began realizing that we could no longer remain dependent on a single market -- that we could grow abroad through investment and acquisition, particularly in those countries where we could operate similarly to the way we do in India. It would be great were we considered abroad as a globally operating company with a local touch -- that just happens to be owned by a group of Indians.

SPIEGEL: So you really would like Tata to be seen as an "Indian" company?

Tata: Not in the ethnic sense. I would prefer if we were seen as a part of the global community. Coca-Cola is sometimes seen as being too much of an American company. I prefer the way Shell is perceived. It, too, is an international brand, but you really have to take a close look to realize that Shell is a British-Dutch firm.



SPIEGEL: Most Tata shares are held today by foundations dedicated to improving the quality of life in India. Is your family's humanitarian philosophy something unique or do Indian companies generally have a greater sense of social justice than their Western counterparts?

Tata: It is neither typical for Indian firms nor for international companies. But there are comparable companies both in India and in the West that invest a part of their profits in charities. But in a country like India, the money is less likely to flow into art exhibits than into poverty relief projects.

SPIEGEL: Is India's economy experiencing a new era of self-confidence or is it already tending toward overconfidence?

Tata: I am pleased with the newfound confidence. But it should not be based on unrealistic dreams. We live in a highly competitive world -- and we Indians have to struggle to catch up. So modesty is necessary, even if there is also a need for a certain amount of national pride. When it comes down to it, we have managed our country's economy poorly for long enough. There is really no reason to now think that we can conquer the world.

SPIEGEL: Do you see a risk of megalomania in India?

Tata: I don't think it will ever get that far, but there is always the possibility. In the end, it depends on the people in charge.

SPIEGEL: Of course it's not just individual managers who could overestimate themselves. India's economy also could overheat.

Tata: I think our current growth rates are steady. We are concerned that the economy could overheat quickly. A massive increase in consumption could lead to inflation, which would not be good at all for our country. But India has never seen as much investment as today -- even if it is less than in China.

SPIEGEL: What do you see as the strengths and weaknesses of your country when compared to China's booming economy?

Tata: The political system of the People's Republic of China can make things easy. Decisions are made quickly and results come quickly, too. In our democracy, on the other hand, such things are extremely difficult. We like to say that India has the advantage of being a large market. We have provinces, we have the rule of law, we have a system of justice. But those are also weaknesses when compared with China. On the other hand, one of our strengths is that we are very individualistic, and as individuals we are very creative. But that, too, is a weakness, because it keeps us from working well together. Everyone thinks only about his own profit. India has probably lost its position to China as the world's workshop. At the same time it has the power to be ahead of China when it comes to knowledge. Not that the Chinese are far behind. They will get there. But our challenge is to invest sufficiently in education.



SPIEGEL: What is real luxury for a wealthy businessman like yourself?

Tata: Time. I would say having time for a private life is my biggest luxury. In the little time I have for myself, I have so many interests. I love to read, I love to design. If I ever retire, I want to create a small design group where I can simply develop products for fun, not because they have to become profitable. I enjoy thinking about impossible things, and how I can perhaps actually make them possible.

Interview conducted by Padma Rao and Thomas Tuma
Source: http://www.spiegel.de/international/business/0,1518,476262,00.html

Saturday, September 8, 2007

Link to map on FileFront

http://hosted.filefront.com/lindacliu/

James, you will probably find that there are multiple players in the game if you open the game directly, please open it in UT2004, then play map from there. Also, there seems to be a problem with the the continuous sky as it does not appear when in game mode. Thanks.

Final Map

_Narrative.&.Engagement.with.the.Client's.Ideas_
In experiment 2 I have used the quotes from Hawking and Darwin as a starting point to develop ‘laboratories’ in front of and behind a vertical surface respectively.


In front of the vertical surface: Stephen Hawking
"The whole history of science has been the gradual realization that events do not happen in an arbitrary manner, but that they reflect a certain underlying order, which may or may not be divinely inspired."



Hawking’s laboratory in front of the vertical surface is composed of intersecting rectangles, where the space is defined by a large subtraction from the main rectangle. The aim was to envisage the rectangles as distinctive elements and independent spaces that have been morphed together to form the ultimate form that exhibits the unique qualities of each element. This idea was directly inspired by the notion that events are not arbitrary coincidences, but happenings which follow an underlying order - although the logic may not be immediately evident. The laboratory engages with the idea of attributing an innate logic to events, and in this case, spaces. The rectangles are intersected to form a ‘jigsaw’, and when deciphered, reveals that they are in fact in ratio with each other. I have envisioned the purpose of such morphing of spaces, is to attain something new and perhaps experimental. Maintaining a cohesive range of colours and textures on the main body of the laboratory, I inserted a transparent rectangle that almost disappears into the air to break up the regularity and add a sense of ‘arbitrariness’ – though the whole space is very much a methodically arranged space.


Mediating space: the ramp and tunnel: Quotes after undergoing ‘Electroliquid Aggregation’
If the underlying order of events is arbitrary, and thus not subject to logic, then fools’ experiments are the only way to decipher the multitude of possibilities and random coincidences.

The ramps leading around the outside space are based upon the word ‘arbitrary’ which give the immediate connotation of being based on personal randomness and whim, rather than reason and logic. However useless the multiple ramps may be, it is effectively a mediating element between the confusing and ambiguous laboratory inside, and the scarily logic space outside – thus the notion from the electro-liquid aggregated idea that random playfulness may lead to unexpected discoveries. The ramps and blocks lead to a long tunnel that forms a U-shape around and ultimately leading to Darwin’s laboratory. The tunnel is massive and seemingly continuous, though the otherwise laborious trek is accented with sloping ceilings, obstacles and overhanging blocks.


Behind the vertical space: Charles Darwin
"I love fools' experiments. I am always making them."





Upon entering Darwin’s laboratory, one is overwhelmed by the vastness of the space and the multitude of lights scattered around. Essentially the space is made up of smaller and irregular rectangles added to and subtracted from the main rectangle. There are ceiling vaults, holes and slits in the walls, and protruding and recessed blocks on the ground, whose shape and size are enhanced by orange lights of different brightness. The overall impression is one of randomness, but one very much linked to playfulness and active interaction with the spaces. Darwin can literally hide in the cut out spaces and under blocks to find an alternative viewpoint of his surroundings. The space encourages foolish and experimental ways of using and seeing it – thus it becomes a metaphor for coincidental discoveries.

Tuesday, September 4, 2007